Thursday, February 17, 2011

Overpriced books

Examples of a few overpriced books: 

This science-fiction book from is being sold for $22.94. Even at 490 pages, we could have printed this book for $8.92 each. They could have retailed the book at $16.95 - 17.95 (fair market value) which would have left $8.03 - 9.03 for each personal sale. The author probably paid $20.00 per book for printing (based on numbers I have seen before for LuLu), this only leaves $2.94. Would much rather sell more books at market prices. Wouldn't you?

This is a 400 page paperback being sold by LuLu for $21.95. Same problem.
We could have printed this book for $7.61 each with Laminated covers and 60# bright white paper interior and left the author with more money in their pockets for books they are marketing and selling themselves anyway.

Now -- how can these authors get out of their LuLu?

It is much tougher to get out from under LuLu because they make you pay for the files of your book cover and interior, even though you paid for the work. Yes, you are getting some books to sell in their package deals they sell you. But, once you sell those to your family and friends, what then?

This has been the question asked of me from the 25 authors, with 30 books, on our bookshelf and in our family of Imprint Publishers. The answers to this question and many more is what we will be covering in our Changing Face of Publishing Webinar series.

Want to be on our newsletter list for breaking news and special webinar rates, just leave email me your interest at
We never sell our lists because we value our authors and readers.
We also don't believe in gouging our authors because we are authors ourselves.

Good luck out their everyone,
Patti Hultstrand
Az Publishing Services, LLC

1 comment:

Anonymous said...


I'm a UK author publishing through Lulu, and I agree with you, their pricing is ridiculous. I write books for children and young adults and I struggle to keep the prices as low as I can. For example my latest book is retailed at £6.50 GBP ($13.95 US dollars) and I think that puts a lot of buyers off, although many retailers will discount the cost. When the author sets their prices, you get a warning if you go below a certain amount. They insist you get a royalty, you see - and they want their whack when you sell a book! - fair enough, but I want people to be able to afford the book!

But the problem is, for UK authors anyway, it's the only POD publisher which offers global distribution for overseas authors, and it is free to upload your files and your own covers if you wish. You pay for global distribution, about £50. Createspace is no use to me, they don't offer UK authors anything other than Amazon listings. I've also researched two UK companies, London Press and Direct-POD, and they want between £795-£1000 initial set-up fees depending on the package you want, I simply can't afford that.

So, if I want my book to be distributed worldwide at a low cost, what other alternative is there? Lulu is it.