You have heard of the 12 Days Till Christmas .... Well we are doing the 12 Days Before New Year's which will include interviews with our authors, book marketing tips, website updating for the new year, and much more. This is not just focused on the authors or aspiring authors out there, but readers. Whether you'd like to admit it or not, you always wanted to write "That" book inside you.
BOOK MARKETING TIP #1:
If you give too much of your work away, then there is nothing left for your fans to look forward to reading. Az Publishing believes in the 10-15% Rule. Never give more than 15% for any Sneak-Peak. Leave readers wanting more!
Patti's Take on this Tip:
Normally I would say 10% but if you put your book up onto Smashwords as an eBook, there is no 10%; you only have a 15% choice, so I say 10-15% now. I use this percentage idea when producing the chapter booklets I use as give-aways at conventions or events I participate in.
I have people ask me if these little booklets work to get sales. I would say yes and no. The booklets are used as both a marketing tool and as a sales tool. Never expect sales when you are doing marketing so that way you will not be disappointed when you don't get any sales. There is always the chance for sales while marketing, but if you want to BOOST your sales on this cheap marketing tool, then MAKE SURE YOU HAVE BOOKS WITH YOU TO SELL AT ALL TIMES.
I can't tell you how many times, even with my own authors, I ask them if they have books with them when going to an event or even a Meetup and they say, "No".
Well then, you just lost a great chance to sell. If you have opportunities to give a chapter booklet away or to give your 10 - 30 second elevator pitch, then you had better have a book or books on you to sell on the spot. Soooo many people will give you lip service and say they will go onto Amazon to buy your book when they get home.
Don't be greedy to get that extra from Amazon when you can reduce the price to $10.00 and get CASH IN THE HAND!
Patti's motto is: Ten bucks in the hand is much better than the pennies left behind after Amazon gets done with you!
For Day #1 of this Book Newsletter sponsored by Az Publishing Services, LLC, we will add a great interview I did earlier this year on romance books, "To Be Saved or Not to Be Saved". Then I will include a "Sneak-peak for book #3 in the "Time Chaser" series.
You've successfully slain the dragon! How will you toast your marshmallows?
PJ Hultstrand, author of Time Conquers All:
On his dead and burning carcass as I drink and dance around the bonfire in victory.
TITLE: “SANDS OF TIME”