Tuesday, August 5, 2008

JPG Files

Understanding JPG files: When can you use them for printing your projects?

Having worked at a print shop for over 10 years, I can't tell you how many times customers have come to me with pictures or artwork they got online, expecting me to use them on a print project.

When a JPG is used on a website it needs to be crunched down to maximize the speed in which the pages upload onto your computers. The resolution on web artwork JPG's are typically 72 dpi (dots per inch).

What looks great on a website, doesn't convert to what you need for PRINT MEDIA projects. ALL artwork used for print projects needs to be 300 dpi resolution in order to maximize the look and appeal for your printed piece. The smaller the dpi resolution, the more pixelated the artwork appears. Pixelated will look either fuzzy, grainy, or the edges of the artwork will look more boxy.

Honestly, there is absolutely nothing a graphic designer can do with a 72dpi piece of artwork that needs to be stay the same size or larger than the original file.
TIP & TRICK: If you must use that artwork you got online, it must be approximately 4 times larger than what you will be printing that artwork or picture at. In other words, if you want to use a logo on your business cards, the file needs to be the size of a 4x6 inch postcard or larger in order for the designer to convert to 300 dpi resolution.

If anyone has further questions about this, please blog me.
Until next time,
Patti Hultstrand
AZ Publishing Services, LLC

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