Thursday, August 28, 2008

How do I use that logo I had designed?

IGNORANCE WHEN INSERTING GRAPHICS INTO FILES

This particular problem keeps arising when I give someone their artwork or logo on a CD or other media to use for various things such as on their fax sheets, invoices, or whatever. I considered adding a disclaimer with the CD explaining that I (the designer) am not liable for the customer's lack of understanding simple computer techniques.

And again, I got a call today from a customer asking why they can't use their logo in MS Word? They accused me of giving them unusable artwork.

After several run-arounds on how they are inserting the artwork in question and two people taking a stab at me for injuries they think I have inflicted, it was finally understood that they had "misunderstood" the inserting procedure.

PEOPLE -- You can't open any file directly if you "DO NOT HAVE THE ORIGINAL PROGRAM" in which it was designed or produced with. Since you had not PAID for that program, you do not have the right to use that program for any reason! You PAID for the logo design or file production, NOT FOR THE RIGHT TO ANY PROGRAM YOU DIDN'T PURCHASE.

So, how do you use that file or artwork you paid some designer or anybody for that matter?

STEP 1: PULL THAT ARTWORK FROM WHATEVER MEDIA YOU GOT IT IN AND SAVE IT TO YOUR DESKTOP OR INTO YOUR DOCUMENTS FOLDER. MAKE SURE YOU KNOW WHERE YOU SAVED IT SO YOU CAN FIND IT EASILY.

STEP 2: OPEN THE PROGRAM YOU WISH TO WORK IN
EXAMPLE: YOU HAVE A FAX SHEET YOU WISH TO PLACE YOUR NEW LOGO ONTO. THE FAX SHEET WAS SETUP IN MS WORD. SO, YOU OPEN THE MS WORD PROGRAM FIRST, THEN FIND THE FAX SHEET IN YOUR DOCUMENTS.

STEP 3: PLACE YOUR CURSOR WHEREVER YOU WISH THE LOGO ARTWORK TO BE ON THE FAX SHEET, THEN GO TO "INSERT GRAPHICS/PICTURES" IN THE MENU BAR.

STEP 4: MS WORD WILL PROMPT YOU TO "BROWSE" FOR THE ARTWORK YOU WANT. THIS IS WHERE SAVING THE FILE SOMEWHERE YOU CAN FIND EASILY BECOMES IMPORTANT. PJ'S NOTE: I generally use the Desktop to hold these kinds of temporary files until I am done with these files.

ANOTHER INSIDER TIP: If you made that cool new logo with dark colors, you really should pay a few dollars extra for the designer to give you a BLACK & WHITE version of that logo so it will look better and be more readable when printing. Artwork printed on most printers will look cheesy if you designate a black & white print when the original is a full color.

Until next time,
PUBLISHING 101
PJ Hultstrand
azpublishingservices.com

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